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When is My Turn?
copyright E G French
In 1968 Andy Warhol coined the phrase 'In the
future, everyone will be world-famous for 15 minutes'.
It does appear that today’s pre-teens have taken Mr. Warhol's words
to heart. In at least two recent polls, one carried out in 2006 and
the most recent, commissioned by the BBC in 2007, results reveal
that of all pre-teens who were asked the question - What career
would you choose on leaving school?, thirty percent replied 'Being a
celebrity'.
A further survey added weight to these results when a poll of 792
parents of children aged two to five was commissioned for animated
TV series Lunar Jim, on CBeebies.
Of the adults interviewed, 51 per cent were the parents of boys and
49 per cent were the parents of girls. Researchers asked parents
what they thought their children, aged between two and five, would
choose as a career.
Almost a third (31 per cent) said their sons and daughters wanted to
be a famous performer - either a singer, dancer or actor.
The traditional responses to the same questions asked of earlier
generations, such as 'fire fighter' or astronaut', fell way down the
list.
Given that final exam results in 'A' level standard tests are rising
in grades attained and numbers of students successfully applying for
coveted university places is increasing year on year, how do these
poll results reflect the perceived state of mind of our younger
generation?
I suspect that those students who do well in exams and go on to
further their education at university are no different to the
students of earlier generations.
The increasing numbers belonging to this group could be attributed
to nurturing received from better educated parents, passing on the
importance of getting a 'good education' to their offspring.
The complacent generation - those children who see no future for
themselves in the world of nine to five workaday reality - while
receiving no such nurturing, have come to rely on the vision sold to
them by the emergence of reality TV. Big Brother and X-Factor type
media shows are force fed to the young from the word go.
This is direct marketing without conscience - You won't see an ad
for over fifties life insurance during the commercial break during
X-Factor, just shiny new mobile phone ads and download music sites.
These are the same young people for whom university was never an
option in earlier generations. At least the earlier generations had
the trades, the factories and the high street to aspire to.
Those same trades and factories which were the lifeblood of earlier
generations are now perceived as hell on earth to a generation who,
week in week out, watch total unknowns turned into the rich and
famous overnight and ask;
When is it my turn? |